ROAS
Amazon Triple8 Brand
Background
Triple8, a well-established and recognized brand in the sports category, approached us with a challenge. Despite their strong market presence and high-quality products, their Amazon PPC campaigns were underperforming, resulting in consistently low ROAS. They were looking for a partner to help optimize their ad spend and drive better returns on their advertising investment.
The primary issue was inefficient ad targeting and high CPC, which were eating into their profitability. They needed a strategy to maximize the performance of their campaigns without drastically increasing their ad spend.
We conducted an in-depth audit of their account and implemented the following strategies.
Separated campaigns into branded, category, and competitor targeting to ensure focused spending and better performance tracking.
Identified underperforming keywords and replaced them with high-conversion, long-tail keywords through extensive keyword research.
