From Wasted Spend to Winning Sales: The Strategy That Cut ACoS in Half and Doubled Revenue
SMART AD MARKETING
Case Study
THE CASE STUDY
Back in 2024, Raja Hamza Rasheed, an Amazon Growth Strategist, ran a case study showing how strategic PPC restructuring and keyword targeting helped reduce ACoS by 42% while boosting total sales by over 85% in just 6 weeks.
How did he do it? Simple.
By refining the strategy.
When Raja Hamza Rasheed started managing the account, the advertising was all over the place. Campaigns were unstructured, the ACoS was sky-high at 70%, and conversions were inconsistent.
Then a strategy sparked in his mind. What if he restructured the entire PPC setup, focused on high-converting keywords, optimized listings for better CTR, and built a strong brand presence? Could this lower the ACoS and push sales up?
He tested it — and the results spoke for themselves. ACoS dropped from 70% to 30%, and sales began to climb steadily, all by delivering the right message to the right audience.